SUN Sports & Entertainment Launches $1 Million Nationwide Media Campaign

SUN CEO to Be Featured Guest on National Radio Show "Your Monies Worth"

DALLAS, TX, Aug 06, 2007 (MARKET WIRE via COMTEX) -- SUN Sports & Entertainment Inc. (PINKSHEETS: SUNR) announced it has contracted with Media4Equity, LLC to launch a 12-month nationwide print and radio media campaign.
The partnership with Media4Equity involves regular distribution of feature articles and radio spots to more than 10,000 newspapers and more than 6,000 radio stations nationwide, delivering an estimated $1 million worth of media.

"We are ready to tell the world our story," said CJ Comu, Chairman and CEO of SUN Sports & Entertainment. "With Media4Equity, we have a true vested media partner who believes in us long-term and has committed to profiling and building the necessary awareness, starting today." Comu added, "SUN provides one of the most exciting event productions in this industry. We have a very aggressive grass roots marketing plan leading up to the event to build awareness and excitement and top that off with a spectacular evening of music, lights, action and sound that takes the sport to a higher new level of entertainment value. This is not just a fight -- it's a party."

"SUN Sports & Entertainment has a great story to tell, and we can't wait to get started," said Rick Smith, CEO of Media4Equity. "Our work with expanding businesses over the last 20 years has enabled us to provide emerging companies with the clout they need to achieve nationwide recognition."

SUN CEO CJ Comu will be interviewed live Monday August 6th 2007 at 7pm EDT on the National Show MoneyTalk Radio WSBR 740AM Program, "Your Monies Worth" and can be listened to on www.wsbrradio.com as well as all Beasley Stations and their web site.

The interview will be conducted by renowned sportscaster, HBO fight commentator and ringside colorman, Mick "Mixter" Bazsuly. "I have covered many title fights over 20 plus years, and even the hardest and most loyal boxing fans will say MMA fighting is the wave of the future." Bazsuly added, "As far as we in Sports Radio and Television go, it seems there are only a few companies that are widely recognized as the leaders in mixed martial arts fighting and pay per view, and few are as highly respected as SUN Sports & Entertainment. The quality and integrity of their events far exceed all others in this new, fast growing industry. They certainly set the bar at a higher level."

Last week former Heavyweight Boxing Champion James "lights out" Tony said on Bazuly's Show, "Boxing is boring, and cage fighting is grabbing fans by the thousands everyday."

SUN's upcoming "Art of War 3" -- Undisputed Arena Fighting Championship will feature Team USA Vs. Team Brazil in the first international MMA Event. This Pay-Per-View Fight will be broadcast LIVE from the American Airlines Center in Dallas, TX on Saturday September 1st. Tickets can be purchased online at www.ticketmaster.com.