Imperia Entertainment to Film Mixed Martial Arts Movie 'Never Submit' at 'Art of War Live' Event September 1st

LOS ANGELES, Aug 21, 2007 /PRNewswire-FirstCall via COMTEX/ -- The action and excitement of Mixed Martial Arts (MMA) will meet Hollywood on September 1st when Imperia Entertainment (Pink Sheets: IPEI) begins filming in Dallas, Texas at SUN Sports and Entertainment's (Pink Sheets: SUNR) Pay-Per-View world championship MMA Event for "Art of War3", (http://www.artofwarLIVE.com) sanctioned by the International Fighters Association (IFA). Celebrities, and the "Never Submit" Ring Girls, will be on hand, giving out free "Never Submit" fight wear, and several lucky patrons admitted to the VIP box during the fight will have a chance to be in the Movie.

Kenneth G. Eade, Chairman of Imperia Entertainment, Inc. stated. "This is an incredible fight card and one that MMA (Mixed Martial Arts) Fans from around the world is going to want to watch or purchase on Pay-Per-View. We are looking forward to getting some great footage for our upcoming film and looking for more strategic sponsorship and branding opportunities with the members of Team SUN." Eade added, "There are many people that want to claim a role in this sport and very few as pro as SUN and their brand, 'Art of War' and 'UNDERGROUND Cage Fighting'."

"The Art of War 3" will feature a World Championship fight; and for first time ever, the U.S. National Team vs. the Brazilian National Team. Headlining the ten-bout card will be the Heavyweight Championship Fight for the IFA Belt between Jeff "the Snowman" Monson who will face defending and current IFA Champion Pedro "the Rock" Rizzo. Tickets may be purchased online at http://www.ticketmaster.com.

ABOUT "NEVER SUBMIT"

"Never Submit," directed by Don Dunn and starring Corey Sevier (North Shore) Ernie Hudson (Desperate Housewives), legendary star fighter Ken Shamrock, and star fighters Josh Koscheck, Michael McDonald, Mauricio Shogun Rua, Mike Swick and Nate Quarry, is a movie set in the world of MMA, or mixed martial arts, the fastest growing sport in the world. "Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter.

ABOUT IMPERIA:

Imperia Entertainment, Inc. (http://www.imperiaentertainment.com) is a company that has emerged as a player in the area of independent film production and distribution. The company engages in investing in and producing full-length feature films. Imperia's film properties include its feature film, "Say It In Russian" (http://www.sayitinrussianmovie.com), starring Faye Dunaway, "Never Submit," and the award-winning "Autograph" television series.