SUN Signs Multi-Fight Contract With Mendelson Entertainment Group LLC

"New UNDERGROUND Division Starts in Texas"

DALLAS, TX, Aug 13, 2007 (MARKET WIRE via COMTEX) -- SUN Sports & Entertainment Inc. (PINKSHEETS: SUNR) announced it has contracted with Mendelson Entertainment Group LLC for a multi-city, multi-fight contract for its new UNDERGROUND Cage Fighting Division.
Beginning in Wichita Fallas, TX on Saturday, September 22nd, 2007 at the 8,000 seat Kay Jaeger Coliseum. The second event will take place on Saturday, September 29th, 2007 at the 13,000 seat Don Haskins Center at University of Texas, El Paso. Future sights that Mendelson is looking at include; Corpus Christi, Katy, and Frisco, amongst other locations in the State of Texas. The events will be promoted by Mendelson Entertainment Group LLC. SUN will be hired to produce and deliver a professional fight and all the production requirements including state approval.

"We are excited about launching UNDERGROUND and providing this new and exciting form of Sports and Entertainment to Arena Operators, starting in Texas," said J. Buckeye Epstein, President of SUN Sports & Entertainment. "With Mendelson, we have an incredible strategic partner who believes in the MMA (mixed Martial Arts) business and wants to promote. UNDERGROUND was developed to provide arena operators a professional turn-key promotion that provides everything from; a custom built cage, professional fighters, music and lights, licenses, collateral material, Radio and TV spots, an emcee and even ring girls. Mendelson is one of the smartest event operators in the country that understands the business model; bring in one of the hottest sports in America, fill the arenas to capacity, create high volume food and beverage sales and repeat the process often."

Barry Mendelson, President of Mendelson Entertainment Inc., stated, "As a veteran of close to 40 years in the Entertainment and Television industry, it is rare that I see such a exciting production as MMA. When I was with Madison Square Garden I saw every major act and am now looking to open a new chapter with the launch of these MMA shows."

Currently Mendelson Entertainment Group LLC syndicates nationally and internationally yearly over 60 hours of sports television specials. The company is focused on producing specials in ice skating, college football, and golden gloves boxing, serving in may cases as its own distributor. Its programs are seen on over 110 terrestrial TV stations in the US, Fox Sports Network, Fox Sports College Network, Comcast regional sports networks and throughout the world through fox sports international.

Mendelson for many years served as promoter of countless Music and Sports live events including the historic December 3, 1981 Rolling Stones concert in the Louisiana superdome that was witnesses by the largest ever indoor crowd of 87,500.

UNDERGROUND will not conflict with SUN's primary brand "Art of War" Undisputed Arena Fighting Championship featuring a Pay-Per-View Fight broadcast LIVE from the American Airlines Center in Dallas, TX on Saturday, September 1st showcasing Team USA Vs. Team Brazil in the first international MMA Event. Tickets can be purchased on-line at www.ticketmaster.com.