SUN Expands New Broadcast Division Sports Radio Event Network, Inc.

DALLAS, TX, Oct 01, 2007 (MARKET WIRE via COMTEX) -- SUN Sports and Entertainment Inc. (PINKSHEETS: SUNR) announced today its wholly owned subsidiary, Sports Radio Event Network, Inc. ("Sports Radio"), www.sportsradiobroadcast.com that provides in-stadium event broadcast services via radio broadcast will now be expanding its services and offering long term exclusive broadcast contracts to amateur and professional sports organizations, as well as arenas throughout the United States.
The Sports Radio program offers a whole new fan experience at live events that traditionally has only made the "play-by-play" only available on television. The fans that had a chance to enjoy the broadcast at the SUN 'Art of War 3' stated that it was "like attending a whole different event." Other fans commented, "Hearing the audio on the headsets and watching the action in the cage made the experience, like it was in 3D."

SUN's CEO CJ Comu, stated, "This is an incredible technology that offers fans an in-stadium broadcast service that brings them inside the action. This is also a great revenue model to the company for our advertisers, sponsors and sales of the units at future events. There are not many products that compete in this space or offer any competition to us." Comu added, "There are a number of national sponsors that recognize the branding opportunity and chance to communicate directly with the fans as well as Arena operators that can broadcast in stadium specials. Other interactive features the company is working on could add significant additional revenue to this wholly owned subsidiary."

Sports Radio also plans on broadcasting live data feeds on a new type of radio receiver utilizing new Radio Frequency (RF) technologies enabling a feature enhanced event broadcast service. Anticipated new features include a handheld digital billboard, sports trivia, player statistics, and other event driven live-data feeds. The company will be filing all necessary trademark and patents as the new technology completes R&D.

SUN's new 'In Broadcast Radios' were made available to all the VIP seat holders for the "Art of War 3" Undisputed Arena Fighting Championship on September 1st, 2007, where MMA Fans heard LIVE commentary of Team USA Vs. Team Brazil in the World Heavyweight Champion Fight, by professional sports radio broadcasters