SUN DISCUSSES NEW OPERATING PLAN, FINANCIAL RESTRUCTURING, MANAGEMENT AND CONSOLIDATION

DALLAS, TX -- (MARKET WIRE) – March 21st 2008 – SUN Sports and Entertainment Inc., (Pink Sheets: SSPE) announced today improved changes to its operating plan including a financial restructuring of debt and the placement of new equity capital. In addition, the Company reports change in management, additions to the Advisory Board, and the consolidation of operating facilities.

SUN has developed an operating plan which includes events underwritten by strategic partners and major sponsors. The Company is focused on producing its fights in venues where the financial variables are predictable and the branding of events attractive to major sponsors. The company is also negotiating contracts to broadcast its upcoming events for national exposure.

The Company has begun implementing a financial plan intended to eliminate debt and provide new equity financing. The Company will also file a Form 10 with the intent to become a fully reporting company with audited financial statements. The restructuring plan involves a new class of stock and provides the Company with the necessary capital to begin to implement its 2008 business plan.

As part of the announced changes, the Company accepted the resignation of Buckeye Epstein as President and is in the process of adding additional staff to event operations, management and marketing department. The Company added to its Advisory Board Steven Oshins, a highly respected Nevada Attorney and former CEO of the International Fighting Organization and Steele Cage Productions.

The Company is also making considerable progress with a number of organizations for the sale of domestic and foreign licensing rights of the “Art of War” Video Library as well as the “Steele Cage” Video Library. There is a growing demand for the DVD Distribution rights of both libraries from large retail outlets that should provide ongoing cash flow upon completion.

Effective March 1, 2008, the Company has consolidated its Corporate Offices and Warehouse facilities. The combined operations are now located at 4505 Ratliff Lane, Addison, TX, 75001. For more information please visit us at www.sunorganization.com or set an appointment to visit our facilities.